What is Hanfu? What does it Stand for?

What is Hanfu? At present, the full name is widely recognized as the “traditional costume of the Han nationality”, that is, the clothes worn by the Han nationality from the Yellow Emperor’s accession to the throne to the late Ming and early Qing Dynasty.

On September 30, 2019, a group of young people in Chinese costumes Hanfu came to the streets of Sydney Opera House with zither and pipa. They sang “my country and me” with music in foreign countries. According to @Ms. Tingyue, the initiator of the event, this is a Hanfu flash event in three landmarks in Sydney, aiming to promote traditional Chinese culture.

What is Hanfu? At present, the full name is widely recognized as the “traditional costume of the Han nationality”, that is, the clothes worn by the Han nationality from the Yellow Emperor’s accession to the throne to the late Ming and early Qing Dynasty. On the Internet, the most popular styles are Qiyao-Ruqun (齐腰襦裙) in the Wei and Jin Dynasties, Qixiong-Ruqun (齐胸襦裙) and large sleeved shirt (大袖衫) in the Tang Dynasty, as well as Beizi (褙子) in the Song Dynasty and Horse-face Dress (马面裙) in the Ming Dynasty.

The earliest appearance of Hanfu was in November 2003, when Wang Letian, a power worker, went to the streets wearing his own made Hanfu, which was regarded as the starting point of the “Hanfu revival movement”. Fang Wenshan, a Hanfu enthusiast, launched the Xitang Hanfu culture week in 2013 to encourage young people to wear Hanfu and go to the streets of the ancient town. As for why he loves Hanfu, Fang Wenshan said in a later interview, “it’s a pity that I don’t promote Hanfu because of its identity and ownership. Cultural identity can be transformed into a kind of life adjustment, and then added to the value of the business. ” He also believes that Hanfu needs modernization.

In 2017, actor Xu Jiao went to the red carpet of the Venice Film Festival wearing the Hanfu produced by Zhiyuji, a self-made Hanfu brand. Like a true love fan, Hanfu dressing has also become the daily update content of Xujiao’s social platform. With the help of social media, Hanfu, a small category, ushered in an outbreak in 2018. More and more girls came to the scenic spot or even shopping center wearing Hanfu. He Wei, a former New Yorker reporter, came to Chengdu and exclaimed, “how is Hanfu popular? I came to China this time and found many people wearing this kind of clothes.

Long before Hanfu became a phenomenon, “ancient clothing” and “Chinese style” were more familiar words to the public. As the millennials gradually became mainstream consumers, they had a more accurate definition of clothing. The well-documented “Hanfu” gradually replaced the vague description of clothing by Chinese style and became an independent consumer category.

In September 2019, Poetic Oriental Beauty, a Chinese style photography brand, announced to the public that it would launch the Hanfu brand “Congyi clothing”. According to their prediction, Hanfu has become a billion level market.

Not only young girls, wearing traditional clothes is being accepted by a mass consumer group. Pan women’s workshop told TMTPost that their customer groups are polarized, with a large number of young user groups aged 18-30. They pursue the influence of traditional Chinese culture and popular film and television IP, hoping to experience a series of characters. At the same time, the user group between 40-60 years old is also growing rapidly, and the feelings of this generation for traditional culture are becoming increasingly strong.